Attract new customers with Magento’s Search Engine Friendly(SEF) URL structure and SEO tools.

Built from the ground up to support SEO, Magento auto-generates SEF URL’s, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page.

Gain further control by using Magento’s URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Magento’s intuitive administration interface.